How handle international subdomains? Read this article and get all information related to international subdomains, subdirectories, and top-level domains!

When it comes to handling international subdomains, subdirectories or top-level domains you need to keep one thing in mind and that is SEO. Search Engine Optimization for international targets has several aspects all of which demand a little bit different approach when compared to local SEO One of the most important thing to remember is how you will structure the domain and your URL.

In order to represent the country the site is targeting or the language the site is in, you can handle it by using one of these 3 ways:

  1. Using Subdomains
  2. Using Subdirectories
  3. Using a TLD or top-level domain

Using Subdomains

If you decide to use this option, your subdomain would be france.domain.com or Italy.domain.com, and etc. Even though this option is less beneficial when compared to using international domains, Google has made a little change recently to treat results from the subdomains as part of the main domains, instead of being separate websites or from separate domains. It is better to use subdomains if the websites would appear in different languages or hosted in various locations.

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Using Subdirectories

Instead or using different domains for each country, why not use directories for the countries you are going to involve in your marketing strategy. For example for France the subdirectory should be domain.com.fr, for Italy, it should be domain.com/it and etc.

Using subdirectories can be beneficial for smaller business organizations that don’t have a large number of inbound links or huge websites. You can gain an advantage by having a wider link profile for your main domain while making a clear differentiation between languages and locations. The only disadvantage of using subdirectories is that you will separate the language websites and the locations so you won’t be able to host the subdirectories on an international server. In other words, you won’t be able to take advantage of the server that hosts your website in France.

Using Top-Level Domains

If you are planning on targeting a particular country, you can use that country’s top-level domains such as it. for Italy, fr. for France, and etc. According to experts, unless you are actively marketing and promoting your products or services in different countries worldwide, it is not practical to have a TLD in every country you target. You should use country’s top-level domains only for countries where you have a recruiting presence.