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Choose a Domain for Your Canadian Business – 4 Helpful Tips to Keep in Mind

The Importance of Choosing the Right Domain for Your Canadian Business

Let’s face it – choosing a great domain is a very important part of your business strategy. We all know how competitive is the Canadian market, so you need to pay attention when buying your domain name.

There are many domain name registrars you can find online. Some of them are more popular than others, some of them are more professional than others, and some of them are more expensive than others. In order to choose the right domain name registrar, you need to determine your website’s needs first. You need to find a professional and reliable Canadian domain name registrar who can help you find a suitable domain name for your business.

You need to consider the amount of traffic per month, your targeted audience, the type of products and services you are selling, and etc. There are many factors that can affect the domain or hosting package, so make the plan first and then consult with the domain name registrar.

Your domain name is your online address or URL that the internet users and your potential customers are going to use in order to locate your business online. A great domain name will help you represent your business not just in Canada but around the world as well. This is one of the biggest advantages of running an online business. Besides, presenting your brand, a great domain name will give your business a credibility and help you look professional before your audience. It will definitely help you stand out from the crowd and you will be able to attract more and new visitors to your site.

So, are you ready to choose the domain name for your Canadian business? You’ll probably are going to select .CA as a domain extension as it is the domain name registry in Canada, but let’s see how to choose the right domain first!

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4 Tips for Choosing the Right Domain for Your Canadian Business

  • These 4 tips can help you choose the right domain for your business:
    • Include Brand Name and Keywords – The first thing you need to do is to check whether or not your brand name is available as a domain. If the business brand is already taken, it is recommendable to use related keywords instead. You can add keywords to the domain name like your business industry, products, services, location, and etc.
    • Keep it Short and Memorable – Choose a catchy name and the online users will never have a problem with locating your online business. Make sure to avoid long words or numbers as this will confuse your visitors.
    • Consider Common Typos and Alternate Spellings – In order to avoid losing website traffic and potential customers, consider the option of registering all variations and combinations as well as, possible misspellings of your domain name.
    • Select the Right Top-Level Domain – One domain has two pieces, the first piece is everything to the right of the dot and this is called the top-level domain such as .com, .org, .CA, and others, and the second piece is everything to the left of the dot and this is called second-level domain such as your business name, and etc.

    If you are a Canadian business website that sells to Canadian customers, we recommend you to use the .Ca domain extension.

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